Today, Guy Kawasaki joins our group of Cool Friends. He's been an evangelist for Apple, an entrepreneur who's the co-founder of Garage Technology Ventures and the "magazine rack" website Alltop, a writer with nine books to his credit, a popular blogger—blog title: "How to Change the World"—and an amateur hockey player. It seems that his was the first name on our blogroll, but it took us a while to have a conversation with him. We're glad to be doing it at this time, upon the publication of his newest book, Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition. Erik describes it as a primer for starting a business. Read more in Kawasaki's Cool Friends interview, and at his website, GuyKawasaki.com.