Social media consultant Debbie Weil teaches CEOs about blogging, among other things, and she joins tompeters.com today as Cool Friend #129. Weil, the author of The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right, says it's time to ditch "the old marketing mindset of throwing polished morsels of marketing messages to the masses and expecting consumers to accept them." Instead, start a conversation with your customers by blogging. She calls corporate blogging "marketing with content." Weil's advice is that "if you've ever thought about writing a book—and what top executive hasn't—blogging is a great way to get started." Read her Cool Friends interview and don’t forget to check out her blog, BlogWriteForCEOs, of course.