No matter your job title, no matter your function within an organization, no matter your skills, you must also be a salesperson. Tom gives as an example a successful Hollywood producer who taught himself sales to pave his own path to big success. He continues on to say that if you want to get anything done [and implementaion is paramount to Tom], then you are in sales. Watch the video (3 minutes, 17 seconds) to hear the whole story from Tom himself.
[If you'd like a transcript of Tom's message, you can download a PDF here.]