No matter your job title, no matter your function within an organization, no matter your skills, you must also be a salesperson. Tom gives as an example a successful Hollywood producer who taught himself sales to pave his own path to big success. He continues on to say that if you want to get anything done [and implementaion is paramount to Tom], then you are in sales. Watch the video (3 minutes, 17 seconds) to hear the whole story from Tom himself.
Tom Peters on Yes, You Are in Sales! from Tom Peters on Vimeo.
[If you’d like a transcript of Tom’s message, you can download a PDF here.]