Corporate Social Responsibility

In this video (just under four minutes long), filmed by Skillsoft, Tom exhorts that corporate social responsibility shouldn’t just be an empty branding tactic. After all, organizations are groups of humans and he believes that CSR is about being a member of the community.

Tom Peters on Corporate Social Responsibility from Tom Peters on Vimeo.

[If you’d like a PDF transcript of Tom’s message, you can download it here: Corporate Social Responsibility]

Shelley Dolley posted this on May 16, 2008, in Branding.
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