Beer, Beer, Beer from the Best*
Tom is speaking in Cancun at a joint customer & distributor conference for Grupo Modelo. They are the 8th largest brewer in the world and exclusively brew and distribute premium beers such as Corona, Pacifico, and Modelo. They have a gigantic market share in Mexico, are also prominent in the U.S.—and they're growing all over the world. (All their breweries are in Mexico.) You can learn more, of course, at Wikipedia.
[*Note from Tom: "The Best" above is not a Client suck-up. Many-most would agree with such a designation.]