100 Ways to Succeed #117:

Job One: Cherish and Excite the People Who Have the Opportunity to Cherish and Excite the Customer and Induce Her-Him to Recommend Us to Others Which Is the Premier Path to Growth and Profitability. Forever and Ever, Amen.

Axiom: Only excited people can excite customers over the long haul—i.e., again & again.
Corollary: To cause our colleagues to be excited we must put—and keep—the maintenance of their well-being and their opportunity structure at the top of our agenda.