Boomers! Geezers! Now!
Before the week [day?] ends, somehow or other begin a serious conversation about your attitude toward and approach to the Boomer-Geezer market.
(Like race in the world of politics, try to examine your implicit biases—eventually with the help of an outside facilitator.)
If at all applicable, consider Very Radical Alternatives—e.g., re-aligning strategy around Boomers-Geezers.
(1) It is a big idea.
(2) Stir the pot. Now.
(3) The opportunities are enormous; the response so far is pitiful.
(4) Don't be an idiot.