Nothing Is Irrelevant
Check the reception desk.
Check the reception area.
Check the bathroom.
Check your last Client email.
Check 10 “little things.”
Is each one stunningly, amazingly excellent?
Does each one confirm & extend & broadcast your “brand promise”?
Your training department?
Your 3-person accountancy on Main Street?
Your BigCo division?
(Remember: You are in control. There are things you cannot make happen, to be sure; but you can project Brand Excellence on a thousand “atmospherics” that determine Client-Employee perception.)