Our new Cool Friends, Rowan Gibson and Peter Skarzynski, have a combined experience of over 40 years in helping organizations become more innovative, seize new growth opportunities, and invigorate their approach to markets. Rowan is a well-known speaker and the author of the best-selling Rethinking the Future. Peter is co-founder with Gary Hamel of the innovation strategies company Strategos, which helps organizations "build a systemic capability to innovate." Peter and Rowan have combined their expertise to write the new (out last week!) Innovation to the Core: A Blueprint for Transforming the Way Your Company Innovates. It goes beyond the reasons why innovation is imperative to how you make innovation happen, where to get fresh insights for your particular problems, how to measure your innovation program, and how to know if it's being implemented effectively within the organization. Read their Cool Friends interview to learn more.