Passing the “Squint Test”
When you squint at the page in the annual report featuring the Executive Team, does the gender and skin-tone roughly match the demographics of the market being served?
(Notice that I purposefully said “roughly”; I’m not looking for quotas, just very rough approximations.)
If you fail the “squint test,” what is your 6-month, 1-year, and 2-year program, including immediate “next steps” for addressing the issue?
Note of importance: This holds as much for a 23-person project team as it does for a division or company as a whole.
My opinion: Fix the “women part” first. I.e., more or less … now.
(P.S. We ain’t done yet! #101 on our “Top 100” success strategies comes Monday.) (Probably.)