What Is a Customer Relationship? (Part Two)

Recently we have had some very good discussion about customer relationships—thank you for the comments. Last Friday I offered part one of a two-part definition of a customer relationship:

A relationship is an ongoing conversation with a customer …

Here’s the rest of the suggested definition:

A relationship is an ongoing conversation with a customer, in which the customer never thinks of you without thinking of the two of you.

Comments?

Steve Yastrow posted this on November 6, 2007, in Marketing.
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