Cool Friend: Barletta

Our old friend Marti Barletta is back for her third appearance among the Cool Friends. She barely needs introduction here, but let's see ...

... she's the author of Marketing to Women.
... she's the coauthor of Trends, one of the Essentials Series, with Tom.
... she's the founder and CEO of The TrendSight Group, "the premier provider of Marketing to Women insights and ideas."
... she's a cofounder of the Women Gurus Network.
... she's a recognized authority on targeting your business to those who spend almost all the money, that is, women, and her recent focus has been on an especially well-heeled group ... PrimeTime Women™. She's even trademarked the term.

Erik talks with her about her newest book of the same name, PrimeTime Women™: How to Win the Hearts, Minds, and Business of Boomer Big Spenders, and you can read her Cool Friends interview here. You might also like to visit her blog, TrendSightings. Welcome back, Marti!