Marketing to Women,
Dori Molitor, in a pdf titled "Ten Years After" (published at the Hub), writes, "It's been nearly ten years since Tom Peters declared women to be the 'most powerful economic force on the planet' and Faith Popcorn's EVEolution defined the marketing-to-women movement as an all-out business revolution. ... Were Tom and Faith wrong? Or did marketers fail to take the kind of bold actions needed to realize the full potential of women's economic clout?"
You can download the complete article here.