PrimeTime Women

Our Cool Friend Marti Barletta spoke with Hoag Levins over at Ad Age the other day about PrimeTime Women, the 50- to 70-year-old women who have ALL the money and are ignored by most marketers. Marti gives a shout out to Tom about 6 minutes into this 8 and a half minute video by noting that Tom has been talking about the women's market "for 15 years." (So, it's really been 11 years, but that's close enough.)

You can watch the video here.