Acid-tongued Lucy Kellaway, whose column, "Business Life," is the first thing I turn to in the Monday Financial Times, allows as how she thought my somewhat well-known Fast Company article, "The Brand Called You," was "one of the ghastliest, most irritating articles on management ever written." Well, that does certify impact on a discerning reader. Now, a decade later, she still considers it "ghastly." But acknowledges, in a very amusing riff yesterday, that it may be a ghastly necessity. I guess that's progress.