We welcome Don Tapscott to the ranks of the Cool Friends. His recent book, Wikinomics: How Mass Collaboration Changes Everything, might possibly be essential reading for anybody doing business today. Choose wiki methods or not, but you must be aware of this trend. Here's what Tom said about the book:
On the way to Manchester [England] I re-read the profoundly important book by Don Tapscott & Anthony Williams, Wikinomics: How Mass Collaboration Changes Everything. If possible, it had greater impact the second time 'round. Hence, I created a little presentation that I used in Manchester—which we've attached. With typical understatement I told our participants, "You must not 'read' this book, you must 'ingest' it."