[We posted Ben and Jackie's Cool Friends interview a week ago, but this announcement got lost in a flurry of blog entries, so we re-dated it to pull it ahead and give it more time on top of our front page.—CM]
People are taking brand loyalty to a whole new level when they use the Internet to broadcast their affection for your product. If all this hype about YouTube videos and consumer-generated content has you curious, the new book from Ben McConnell and Jackie Huba, Citizen Marketers: When People Are the Message, will lay it all out for you. The Wall Street Journal's take on Citizen Marketers: "A solid ... insightful explanation of how the Internet has armed the consumer—which is to say, everyone—against the mindless blather of corporate messaging attempts. Drop everything and read this book."
Jackie and Ben are word-of-mouth marketing experts whose first book was Creating Customer Evangelists. They're our new Cool Friends. You can read the interview here and be sure to check out their Church of the Customer blog. Their 40 Talks in 40 Days book tour starts in February. See if they're coming to your city.