Boom Hits Bookstores

Probably a book Tom will want to read: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman. What their publicist said: “A new book by brand strategists Mary Brown and Carol Orsborn, Ph.D., argues that marketers focused on the 18-34 age bracket may be missing the most lucrative demographic: Baby Boomer women who are now age 45-60.”

You can get an excerpt from BOOM on marketing opportunities related to empty nest syndrome by clicking here.

Cathy Mosca posted this on November 3, 2006, in Trend$.
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