The "right" 15 words can reframe a major issue. And I found 'em, for me, relative to one of my "Top 10" strategic business concerns. New (and damn good) book from AARP boss Bill Novelli, 50+: Igniting a Revolution to Reinvent America. Stop the clucking, already. Of course it's institutionally self-serving. But that doesn't keep it from being damn good.
And here is the turn of phrase I love: "People turning 50 today have more than half of their adult life ahead of them."
Listening, you teen-obsessed weenies [oops, marketing "geniuses"]?
Trillions upon trillions of bucks.
Lots and lots of time.
And: Eager to spend.
Repeat: MORE THAN HALF!