U.S. News & World Report has a feature story about the design firm IDEO. It’s definitely worth reading as it includes some fascinating examples of how IDEO has approached finding solutions to various complex problems, most notably the re-design of an emergency room. We’ve been watching the progress of IDEO with amazement for years. Founder David Kelley was interviewed about the company as one of our Cool Friends back in 2000. His brother Tom, the general manager of IDEO and who is quoted in the U.S. News article, has appeared as a Cool Friend twice (2001 and 2005). Be careful, though. If you read all four pieces in one sitting, you may catch innovation fever and find yourself compelled to camp out in the yurt in IDEO’s lobby.
