Cool Friend: John Moore

John Moore's résumé includes eight years as Retail Marketing Manager at Starbucks Coffee and a few more as Director of National Marketing at Whole Foods Market. Now, he runs the Brand Autopsy marketing consultancy and writes the popular blog of the same name. He's also written a book, Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture, which we discuss with him in his Cool Friend interview. Here's a sample of what he has to say:

We talk so much about building a brand, creating this company that exudes so much personality. But in reality, all the most endearing brands that we know are really good businesses at heart.

We're glad to add John Moore to our list of Cool Friends.