Look at the PPT referenced above. Presenter’s Sucker Play (= Guaranteed to Work) No.1 is simple, two-column “Is”—”Will Be” charts. Regardless of the result I do indeed GUARANTEE that they will spur discussion. The secret-within-the-secret is that they clearly and concisely represent one “story”/photograph vs another “story”/photograph. And, well, we all know: Stories Rule!

Tom Peters posted this on July 18, 2006, in General.
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