To State the Obvious …

The Wall Street Journal reports that to return to something resembling profitability, the airlines have resorted to the last resort—doing the obvious. Namely: Stop doing dumb things. I.e.: Get rid of flights that lose money.

(The WSJ earlier reported that financial analyst Donald V Potter had examined ROA/return on assets leaders in 240 industries. The chief commonality: Profit/ROA stars "aggressively weeded out customers who generate low returns.")

Tom Peters posted this on June 6, 2006, in Strategies.
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