Read It!

Paul Arden is former Creative Director at Saatchi & Saatchi, and he's authored a no-bull "must read": WHATEVER YOU THINK THINK THE OPPOSITE. It's very short and very sweet—and graphically compelling.

Consider one pithy piece of his advice: "TRAPPED. It's not because you are making the wrong decisions. It's because you are making the right ones. We try to make sensible decisions based on the facts in front of us. The problem with making sensible decisions is that so is everybody else."

I've packaged a few of my favorite "Ardenisms" in the attached PowerPoint.