Mary Pipher, Writing to Change the World. Epigraph, courtesy James Baldwin: "You write in order to change the world, knowing perfectly well that you probably can't, but also knowing that literature is indispensable to the world. ... The world changes according to the way people see it, and if you alter, even by a millimeter, the way people look at reality, then you can change it."
Call me hopelessly naive, but I believe there is no excuse for any variety of "business writing" that should be crafted any less carefully or aim any less high than a great novel or great inaugural address. After all, we do aim—day in and day out—to change the world via our human collectivities called enterprises. Right?