Catherine Kaputa is a twenty-year veteran of branding and advertising. The president of SelfBrand, a New York City-based brand strategy and business coaching company, she brings her experience to bear in the book U R a Brand! How Smart People Brand Themselves for Business Success. Tom called it "an excellent and welcome addition to the all too small library on the subject." You can learn more at URaBrand.com, or by reading her Cool Friend interview here.