Cool Friend: Nissanoff

Our new Cool Friend Daniel Nissanoff has written a book called FutureShop: How the New Auction Culture Will Revolutionize the Way We Buy, Sell, and Get the Things We Really Want. The subtitle gives a good idea of the focus of the interview. Nissanoff's argument is that when online auctions get truly seamless, then purchasing behavior will shift. If a purchase can be considered temporary, will you buy the item whose features or use you may not be able to master, knowing that you can pass it on to someone else with ease, recouping much of the cost? See the full discussion in our Cool Friend interview here. Or visit the FutureShop website or blog.