Strange Choice

A current commercial for Just For Men hair coloring features the music of this Jackson 5 song, which we’ve all heard thousands of times:

Ain’t nothin’ like the real thing, baby

Ah—the difference between saying something and being understood.

This was, most likely, the rationale Just For Men used to justify the choice of song: “Our product is so genuine and authentic that people will assume it’s the real color of a person’s hair.”

But I’m sure I’m not the only one who hears, “This product ain’t nothin’ like the real thing.”

Steve Yastrow posted this on March 12, 2006, in Marketing.
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