In a Page 1 story today, USA Today offers yet another powerful statistic concerning not only women's purchasing power, but women's growing purchasing power. The article, "A Dream House Sans Spouse: More single women buy their own homes," offers these startling numbers: Fully 20 percent of today's home buyers are single females, up from 10 percent in 1981. Meanwhile, single males represented 10 percent of home buyers in '81—and 9 percent today.
(Hmmmm. Wonder what percentage of home builders are female?)