Sexy Boomers!

"Sex & the Single Boomer" is Newsweek's cover story this week. Didn't do much for me other than to reinforce one of my main themes of the last five or so years, starting to become accepted as conventional wisdom. Namely, our 80 million Boomers are the biggest market for ... everything. For instance, Boomers are the fastest growing segment of the on-line matchmaking market.

While Boomer-power is making it to the mainstream, at least in marketing consciousness, my gripe remains—re Boomers and the Women's Market—that damn few companies are "betting the farm" strategically on these two, clearly largest market segments for almost anything you can name. Or, as my pal Marti Barletta puts it, these are not "market segments," these are the market!