Cool Friend: Burlingham

Bo Burlingham is editor-at-large at Inc. magazine, and he's a long-time friend of Tom's. We're glad to add him to the Cool Friends upon publication of his new book, Small Giants: Companies That Choose to be Great Instead of Big. In it, he profiles 14 companies that deliberately decided not to expand, such as Zingerman's (still based solely in Ann Arbor, Michigan), Anchor Brewing (start of the microbrewing trend!), and Righteous Babe Records (Ani DiFranco's bid to produce music her own way). Read the full Cool Friend interview here, or visit Burlingham's book site here.