Thanks to my noodling prior to my Dubai speech last week (“Arab Health Conference 2006”), I have come to a “definitive” conclusion:
STOP … using the term “healthcare.”
START … using the term “health.”
Better HEALTH is the goal—and if we did “it” (focus on “health”), then “healthcare” would be far, far, far less necessary. (Understatement.)
“HOW YESTERDAY” OBSESSION: healthcare.
“HOW NOW/TOMORROW” OBSESSION: health.