Breakthrough!!! (For me.)

Thanks to my noodling prior to my Dubai speech last week ("Arab Health Conference 2006"), I have come to a "definitive" conclusion:

STOP ... using the term "healthcare."
START ... using the term "health."

Better HEALTH is the goal—and if we did "it" (focus on "health"), then "healthcare" would be far, far, far less necessary. (Understatement.)

"HOW YESTERDAY" OBSESSION: healthcare.
"HOW NOW/TOMORROW" OBSESSION: health.