Breakthrough!!! (For me.)

Thanks to my noodling prior to my Dubai speech last week (“Arab Health Conference 2006”), I have come to a “definitive” conclusion:

STOP … using the term “healthcare.”
START … using the term “health.”

Better HEALTH is the goal—and if we did “it” (focus on “health”), then “healthcare” would be far, far, far less necessary. (Understatement.)

“HOW YESTERDAY” OBSESSION: healthcare.
“HOW NOW/TOMORROW” OBSESSION: health.

Tom Peters posted this on January 30, 2006, in Healthcare.
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