"Remarkable" Is a Remarkable Idea!

“TV is not dead, but if you’re going to do TV, you have to create stuff that people seek out. Just because you buy 30 seconds doesn’t mean you’ll have an impact. You have to do something remarkable with it.”—David Lubars, Creative Director, BBDO (USA Today/12.19.2005

“Remarkable.” Duh! (But invariably honored in the breach.)

Tom Peters posted this on December 21, 2005, in Marketing.
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