Fara Warner has written about marketing, advertising, and consumer trends for more than 15 years for the Wall Street Journal, the New York Times, Brandweek, and other national publications. In 2000, she joined Fast Company as a senior writer. Her book The Power of the Purse: How Smart Businesses Are Adapting to the World's Most Important Consumers—Women will launch on October 15. Tom called it "the book about marketing to women I've been anxiously awaiting." Learn more by reading Warner's Cool Friend interview here. Or you can visit her website here.