Tom is one of the 33 coauthors of a new book to be published this fall called The Big Moo. Seth Godin, the editor, brought together an amazing group of business thinkers to talk about what it means to be remarkable, with all royalties going to charity. The launch of the book will begin a movement to remarkabalize organizations and individuals. The website devoted to the movement is still under construction, but we'll let you know when it goes live. One of the most interesting features of the book is that each author's contribution does not bear attribution. You, the reader, have to figure out (if you so desire) which author wrote which piece. We don't think you, the tompeters.com audience, will have much trouble identifying which piece is Tom's (but we'll offer this clue, just in case: the title includes the word "extreme").
Seth (one of our Cool Friends) is known for his unconventional approach to marketing. With this book, he's arranged to sell the bound galleys of the book. Read more about why he's doing that here. Buy a box of the galleys or pre-order the book here. As they say in the book, "stop trying to be perfect and start being remarkable."