Cool Friend: Lior Arussy

Lior Arussy is the founder and president of Strativity Group, Inc., which works with both Global 2000 companies and emerging businesses around the world. He is the author of Passionate and Profitable: Why Customer Strategies Fail and Ten Steps To Do Them Right. We asked him who should read his book, and he said, "Anybody who actually wants to make money from customers. The rest, those who have found a better way to make money without customers, are free to go and read other books."

Read the full interview here.