Forget Benchmarking! Try Futuremarking!

I've long been an avowed enemy of benchmarking, because at its heart it amounts to exaltation of imitation. (It's a long story ...) But now, triggered by a quote from science-fiction maestro William Gibson ("inventor" of the word "cyberspace"), I've got the alternative I've long sought. Gibson: "The future is already here; it's just not evenly distributed."* (*Found in Radical Evolution—see immediately above.) Translation: Some, in 2005, are already living-doing 2015. Find 'em! Learn from them, not today's "industry leaders." My new (I guess??) term for this is ... "Futuremarking." That is (rallying cry): "Don't benchmark, futuremark!"

Tom Peters posted this on July 19, 2005, in Excellence.
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