I’ve long been an avowed enemy of benchmarking, because at its heart it amounts to exaltation of imitation. (It’s a long story …) But now, triggered by a quote from science-fiction maestro William Gibson (“inventor” of the word “cyberspace”), I’ve got the alternative I’ve long sought. Gibson: “The future is already here; it’s just not evenly distributed.”* (*Found in Radical Evolution—see immediately above.) Translation: Some, in 2005, are already living-doing 2015. Find ’em! Learn from them, not today’s “industry leaders.” My new (I guess??) term for this is … “Futuremarking.” That is (rallying cry): “Don’t benchmark, futuremark!”
