Much Ado About Design
I've been reading all sorts of articles about Wal-Mart recently, as well as some of the recent blogging you all have been doing on our site. They sure do take a beating. I'm actually not a big fan of the all-mighty giant. I'm a Target lover. I can't seem to walk out of that place for less than $100, even if I'm just going for toilet paper. Anyone else have that problem?
In an effort to try to understand this phenomenon, I ponder my fascination, and I realize it comes down to design, pure and simple. Usually it's the people who resonate in our minds when we think about service, but not at Target. As a matter of fact, I've never given it one iota of thought. Clearly, I've never had a bad experience, but has it been great? Nope. As a matter of fact, it's not even worth mentioning.
Wow! That's amazing! A retail store where service is practically irrelevant. How could that be? Is it because Target's stores are so well designed, clean, and well merchandised? Is it because their merchandise is produced with a focus on design? Is design the difference between Wal-Mart and Target?