I Just Don't Understand

I've written a lot positive about Starbucks ... and will continue to do so. But the fact is that I am one of those "line intolerant" people ... and for the life of me I can't understand why so many people tolerate the long Starbucks lines (even though handled well ... for a line), when short lines, equally good coffee, and decent seating are sometimes (often in urban areas?) 100 yards away.

Was on Newbury Street in Boston this morning, popped into a Starbucks; line was about 15 deep ... I ran for the exit. 2 blocks away was Torrefazione. Line 3. Latte Triplo great. Biscotti better than Starbucks'. Seating fine and available (contra S'bucks), with much more daylight (big deal) (and outside seating available).

Why?????????????????????