I Just Don't Understand

I’ve written a lot positive about Starbucks … and will continue to do so. But the fact is that I am one of those “line intolerant” people … and for the life of me I can’t understand why so many people tolerate the long Starbucks lines (even though handled well … for a line), when short lines, equally good coffee, and decent seating are sometimes (often in urban areas?) 100 yards away.

Was on Newbury Street in Boston this morning, popped into a Starbucks; line was about 15 deep … I ran for the exit. 2 blocks away was Torrefazione. Line 3. Latte Triplo great. Biscotti better than Starbucks’. Seating fine and available (contra S’bucks), with much more daylight (big deal) (and outside seating available).


Tom Peters posted this on June 17, 2005, in Branding.
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