Buy American?

Ad Age reported this week on the "American Demographics Perception Study", a new consumer research study. One of the interesting findings is that, while Americans think "made in USA" stands for quality, most Americans, especially "young adults entering their prime buying years and richer households who have money," are not particularly inclined to buy American-made products.

Why do you think this is? What causes the "high quality but I don't really want it" phenomenon?

Other interesting findings from the study: Dell beat Apple on innovation—you may disagree but this is what a representative cross-section of Americans think—and Wal-Mart is generally thought of as a good corporate citizen.

Steve Yastrow posted this on June 8, 2005, in Excellence.
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