Badvertising: Gibson Guitars

I have been a guitar player for 34 years. I love it. I know guitars. I can often tell what brand of guitar is being played when I hear it. I fell in love with Gibson guitars listening to Duane Allman & Dicky Betts on The Allman Brothers Live at Fillmore East back in my high school days.

The latest issue of Time magazine carries a Father's Day ad for Gibson Guitars, encouraging people to buy dad the gift of a guitar on Father's Day. Is this a good marketing idea?

Some of my friends play guitar. But most don't. In fact, even though guitar is one of the most popular musical instruments, the actual number of players is very small relative to the population. Can an ad in Time magazine be a good investment for Gibson? Or, is Gibson deluding themselves that "getting their name out" in Time will be good for their business?

Steve Yastrow posted this on June 3, 2005, in Marketing.
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