And I Thought Nobody Was Listening …

I nearly choked on an AOL headline story this morning. I’ve long been irritated that so few “get” the enormous women’s market opportunity. Well, gulp, some do. According to the story, the journal Addiction will publish research detailing the humongous efforts the cigarette companies have made to figure out how to hook women.

As I said, gulp.

Tom Peters posted this on June 1, 2005, in Trend$.
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