FCC Worries

FCC commissioner Jonathon Adelstein spoke out this week about the increasing commercialization of media, decrying subtle advertising product placements and news “experts” who are really being paid by sponsors. He spoke of the need for clearer notice to consumers when news is “fake” or products show up on TV in exchange for payment.

What do you think? Should there be stricter guidelines revealing sponsorship? Or, should consumers make the call, by either watching (or not watching) the shows or buying (or not buying) the products being pitched?

Steve Yastrow posted this on May 27, 2005, in Marketing.
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