Customer Intimacy

Blogs are getting us up close and personal with our customers. Some blogs are product fan sites, and let the raves and rants about a product live under one roof. Some corporate blogs, by brave companies who get blogging, let their comments become an ongoing conversation with their customers. The line is blurring between the people who make things and the people who buy them. Blogs live right on that blurry line.

I’ve been thinking about it here and wondering if we just need to come up with a new word. Maybe “customer” just doesn’t describe the partnership you have with the people who love your product. It’s too cold.

If you really want to know about a product—where do you go first to read up on it? The official corporate site, the corporate blog, the opinion sites, a fan blog site?

Halley Suitt posted this on May 9, 2005, in Branding.
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