On Winning

I’m enjoying Jack Welch’s new book Winning, but why it kicks off with a discussion of mission statements … which I find the most boring subject in the universe … I’ll never know. The chapter after this about candor is a lot more inspiring.

And I don’t mean there shouldn’t be a chapter on “mission and values” in the book. Obviously this is an important subject and should be included. I just mean why was it put up front, when it guarantees such a deadly start to an upbeat book?

Halley Suitt posted this on April 8, 2005, in Excellence.
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