I'm enjoying Jack Welch's new book Winning, but why it kicks off with a discussion of mission statements ... which I find the most boring subject in the universe ... I'll never know. The chapter after this about candor is a lot more inspiring.
And I don't mean there shouldn't be a chapter on "mission and values" in the book. Obviously this is an important subject and should be included. I just mean why was it put up front, when it guarantees such a deadly start to an upbeat book?