Lisa Johnson is coauthor of Don't Think Pink: What Really Makes Women Buy—And How to Increase Your Share of This Crucial Market. She's also co-founder and CEO of ReachWomen, a marketing consultancy focused on women 18-44 years old. A quote from the interview:
We looked at a lot of different ways to capture women's attention and make a brand more compelling by considering how she's seeing the world.
Lisa, welcome to the ranks of the Cool Friends!