New Cool Friend: Lisa Johnson

Lisa Johnson is coauthor of Don’t Think Pink: What Really Makes Women Buy—And How to Increase Your Share of This Crucial Market. She’s also co-founder and CEO of ReachWomen, a marketing consultancy focused on women 18-44 years old. A quote from the interview:

We looked at a lot of different ways to capture women’s attention and make a brand more compelling by considering how she’s seeing the world.

Lisa, welcome to the ranks of the Cool Friends!

Cathy Mosca posted this on April 26, 2005, in Cool Friends.
Bookmark and Share