Cadillac Cool

The Escalade is putting the “cool” back into Cadillac, according to USAToday.

Decades before Lexus or Acura, Cadillac was the gold standard for American presidents, movie stars and titans of industry. But the 102-year-old brand fell on hard times in the 1980s and 1990s. The rollout of the Escalade three years ago enabled it to make a stylish splash in the world of $50,000-plus luxury SUVs.

Halley Suitt posted this on March 24, 2005, in Branding.
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