Badvertising: FedEx

FedEx has, for years, done great advertising. A new ad I saw this week doesn't measure up, however.

A confident looking, bearded Phil Knight-esqe CEO is sitting with a bunch of people, outside in a beautiful mountain environment. He says, "Thank you for coming to this offsite. I'm looking for ideas to make our company better."

A young girl, about junior high school age, is sitting in the circle of adult workers. She says, "We can start sending all of our packages with FedEx. Overnight, ground ... everything." The CEO says, "Great. Thanks for coming. You can all go home now."

Oh. So business is that simple? Just change the way you ship stuff? And, the idea of young kids being smarter about business than adults is so 1998.

Steve Yastrow posted this on March 31, 2005, in Marketing.
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