Steve & "Corporate Culture"

With HP’s visible troubles front & center, there’s much talk about “corporate culture.” Steve Jobs has his own perspective, re Apple. Apple’s Good Times these days, he says, are a product of the world … FINALLY … catching up with Steve & Apple. (I agree.)

Here’s Steve:

“The great thing is that Apple’s DNA hasn’t changed. The place where Apple has been standing for the last two decades is exactly where computer technology and the consumer electronics markets are converging. So it’s not like we’re having to cross the river to go somewhere else; the other side of the river is coming to us.”—Steve Jobs/

Tom Peters posted this on February 28, 2005, in Branding.
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