Having just toasted Mass, let me now throw Brickbats. Was drivin’ to town Sunday, talkin’ on the phone, distracted, and made a wrong turn—even after making the same turn 200 times. It reminded me how critical … SIGNAGE … is. Not this case particularly, but in general.


These guides ought to be … Works of Art!

All of us in Enterprise provide directions every day. And a lot of our SIGNAGE … sucks! It’s not “glorious”!!!!!!!!!!!!!! It’s less than helpful! So … I want you to fix that!

Tom Peters posted this on February 9, 2005, in Design.
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