Having just toasted Mass, let me now throw Brickbats. Was drivin’ to town Sunday, talkin’ on the phone, distracted, and made a wrong turn—even after making the same turn 200 times. It reminded me how critical … SIGNAGE … is. Not this case particularly, but in general.
Signs!
Manuals!
These guides ought to be … Works of Art!
All of us in Enterprise provide directions every day. And a lot of our SIGNAGE … sucks! It’s not “glorious”!!!!!!!!!!!!!! It’s less than helpful! So … I want you to fix that!