Having just toasted Mass, let me now throw Brickbats. Was drivin' to town Sunday, talkin' on the phone, distracted, and made a wrong turn—even after making the same turn 200 times. It reminded me how critical ... SIGNAGE ... is. Not this case particularly, but in general.


These guides ought to be ... Works of Art!

All of us in Enterprise provide directions every day. And a lot of our SIGNAGE ... sucks! It's not "glorious"!!!!!!!!!!!!!! It's less than helpful! So ... I want you to fix that!

Tom Peters posted this on February 9, 2005, in Design.
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